In a time of brand crisis, the reaction is everything. Do you make vague promises and try to ride out the news cycle, or do you take on the crisis head-on, in a fun, thought-provoking and social way? James Wright, group CEO of Havas ANZ, explores.
Associate Professor Lara Stocchi is a senior marketing scientist at the Ehrenberg-Bass Institute, the world’s largest centre for research into marketing. Here, she offers some reflections on ‘viral’ products and the likely impact on product categories.
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